Sunday 22 December 2013

New York: Trendsetting City

Who takes out the title of the world’s most fashionable city? New York, London, Paris and Milan are regarded as the “Big 4″ in the fashion industry. New York is a big player within fashion, fashion designers, and trends.

According to 2012 rankings these were the industry’s most influential cities:

1. London
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2. New York
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3. Milan
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4. Paris
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London took the top spot from New York in 2011and repeated this in 2012.
Each leading city is famous for something different and unique. Let’s look at Paris. Home to Coco Chanel. That’s got to boost the ratings. Paris has always had a history of art and design, and it has a number of famous fashion houses. Parisian designs are famed for being elegant, chic, and formal.
Both Milan and Paris have a standard of excellency in creativity and design.

Adding to the similarities between the two fashion powerhouses is the fact that both offer more elegance than practicality and both cities feature haute couture and high fashion shopping districts. Where Paris relies more heavily on haute couture, Milan fashion can focus more on ready to wear clothes as well as haute couture. Milanese fashion is seen as sophisticated and admired.

London fashion is undeniably known for being quirky and a showcase of old and new British fashion. Take Burberry for example. That’s a fashion brand that manages to mix old fashioned tailored designs like trench coats and give them a quirky, unique, fashionable appeal that feels so very English. Kate Middleton and the 2012 Olympics are seen as major boostings for London’s rankings.

But what about New York?

New York grew as a fashion powerhouse in the 20th century. Its unique blend of entertainment, business, culture, language, cuisine and lifestyle meant it made sense for it to take its place of dominance in the fashion world. New York has, and has seen, some very famous and well known designers walk it’s stylish streets. I’m not just talking about the twice a year occurrence of New York Fashion Week, but the designers New York can call its own.
Here are three highly regarded fashion designers born and bred from New York:


1. Marc Jacobs
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Marc Jacobs, born April 9, 1963 is easily one of the most recognisable fashion designers in the world. However residing in Paris, it is sometimes forgotten that this fashion guru was actually born in New York and is American. He has over 200 retail stores in over 80 countries. He was also the creative director of French design house Louis Vuitton from 1997-2013.

2. Ralph Lauren
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In 2012 Forbes estimated this fashion designer’s wealth at 6.5 billion dollars. This would make the 74 -year-old the 162nd richest person in the world! Not bad for somebody who started out selling ties to his classmates and was born in NYC to a house painter. Not only is he known for his clothing brand, Polo Ralph Lauren but also for a rather impressive collection of cars, some of which have been displayed in museums!


3. Calvin Klein
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Calvin Klein founded the fashion house Calvin Klein Inc which is currently owned by Phillips-Van Heusen. The popular brand is headquartered in New York City. Calvin founded Calvin Klein Limited a coat shop in York Hotel, in 1968, with just $10,000. By 1971 Calvin had already made a cover debut on Vogue and added sportswear, classic blazers and lingerie to his women’s collection. The rest, as they say, is history.


New York Fashion Week:

Let’s face it, there’s no other Fashion Week like New York. It’s the week every fashion guru and fashion designer alike plans. It’s written on their calendar, they work towards it all season. This is the time to shine.  Some big designers decide to showcase their designs. Victoria Beckham, Alexander Wang, Marc Jacobs, Calvin Klein, Ralph Lauren are some of the designers that flock to New York.

Famous trends:

Every city is responsible for at least some fashion trends, and New York, being the powerful city is it, has had its fair share of fashion trends. Every fashion week brings new trends and styles. Prints, colours, flares, polka dots, baggy, tight, ripped. New York has seen it all. After this year’s fashion week these are some of the trends that evolved:

1. High Karate. Designs that may resemble karate kits, but are actually “stylish.”

2. Quirky. Designs that were fun and free.

3. Sunny. Yellow and orange hit the cat-walks.

4. Picnic prints. That old picnic rug in the cupboard? That print could be right on trend.

5. Crop tops. Time to show off that pancake flat stomach.


Fashion District:

You can go to New York just to shop. You could spend days just shopping. But, be warned, you may need a lot of money! New York is home to many huge fashion houses, just about any fashion house you can imagine has retailers in New York. The biggest fashion district in New York is the Garment District, in Manhattan. It is considered the centre for fashion manufacturing and design in the United States, and even the world.

So there you have it. New York is a fashionable city that has grown amongst the world’s finest. It has all the ingredients for a fashion powerhouse, and will only continue to compete amongst the best. If you love fashion, New York is the place to be :)

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